In addition to couponing online or in-store, not only can a customer save and get discounts on things they need and love, but can you imagine getting paid to do it at the same time?
I think that it is absolutely wonderful for stores to offer such big discounts on every day items, but at the same time provide the convenience of their products online.
Have you heard of Ebates? It's awesome! I use Ebates to get Cash Back on almost anything I buy. They work with a bunch of big-brand names like Kohl's, Nordstrom, and even Amazon so I can always get money back from my favorite stores. It's free and super easy to use. Check it out!